Canon 5Ds R advertising photo

Very interesting product advertising photography project we did shortly after public release of this camera, an excellent DSLR by the way. Assignment was fascinating because we were suppose to create a sense of mystery and secrecy for this product, however, logos were supposed to be clearly visible. We wanted to show the viewer enough of the product so it is immediately obvious what the product is but leaving the rest to the imagination. I am pretty confident that this goal was archived. This is an excellent example of creating certain mood and emotion in a photograph.

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